Kmart Australia recently launched the company’s 2020 August Living campaign with a first of its kind – the KBot. The KBot uses AR developed by VALIS to support Kmart clients to perceive how new products from the August Living series would look in their personal environment. KBot can be obtained by shoppers through klabs.com.au on augmented reality supported devices.
As part of Kmart’s expedited commitment to its focus of creating a better place to shop, the brand continues to spend in its tech developments.
“The immersive AR and AI experience was designed to bring joy and inspiration to our customers’ lives, and with extra help from our AI chatbot personality – KBot assist – we have been able to make shopping easier for customers by sprinkling delight across the customer journey.” – Melissa Wong, Head of Digital, Kmart.
One of the exciting aspects was the speed of delivery from ideation to implementation. “Our customer centric approach was pivotal in the way we collaborated with our valued partners when designing the mobile experience to maximise the technology enablers like Augmented Reality and AI. This has truly changed the way we engaged our customers.” – Melissa Wong
Bringing Engagement With AR
The augmented reality component of the solution was devised by VALIS, which specialises in blending creativity with tech to develop immersive AR and VR experiences.
“AR is sometimes viewed as a gimmick, but this mindset causes brands to miss out on the opportunity to excite and engage their customers like never before. Product-based AR, when done well and made easily accessible, can strengthen consumer trust, provide a memorable interaction with a brand, and importantly – deliver ROI. Working with a brand like Kmart is a dream. They are progressive, open to experimentation and really prioritise the experience they are providing their customer. To be the first retailer to bring a combined AR and AI experience to market really shows how much they have been listening to consumer trends and are willing to go that extra experimental step to deliver a really unique customer experience.” – Luke Cameron, founder and CEO, VALIS.
Value Addition with Conversational AI
The KBot solution combines with Kmart’s current Oracle Cloud CX digital marketing technology, allowing customers using KBot to swiftly and easily sign-up to stay connected.
“Digital assistants, and artificial intelligence more broadly, have reached mainstream adoption and are providing new and exciting brand experiences to customers. The KBot is a truly innovative experience, seamlessly blending AI and AR to create an engagement that is both fun and functional. By integrating next-gen shopping with traditional channels such as email, Kmart is delivering futuristic engagement to customers with its brand while simultaneously driving demand for its product range.” – Cherie Ryan, vice president and regional managing director, Australia and New Zealand, Oracle.
Innovation built on the most advanced technology
The original voice capacity in the Oracle Digital Assistant transforms speech to text, guaranteeing more comprehensive accessibility for Kmart clients.