Earlier in 2021, RTFKT, the developers of virtual trainers and collectibles, partnered with Zaid Kirdsey, an artist, to develop a virtual jacket. The virtual jacket was named the metajacket and priced $24,996, but the high price did not stop the metajacket from being sold out.
The clothing comes with a range of simulations. As a ‘dress try on,’ augmented reality tech allows users to wear clothing. Another available simulation is skin, which enables users to change their characters’ appearance when playing online games. The collective also markets virtual trainers, with digital footwear being sold for $4,000 or more. A limited-edition style was sold for more than $60,000.
Gucci has also released its virtual trainer, priced in the range of $9-$12. The shoes were created in partnership with Wanna, a fashion AR platform. The blue and green neon trainers are designed by Alessandro Michele, particularly for wear on social media. The pair of shoes is named Gucci Virtual 25 and can be worn like a social media face filter.
“In five or maybe ten years a relatively big chunk of fashion brands revenue will come from digital products. Our goal as a company is to actually supersede the product photos and substitute it for something which is way more engaging and closer to offline shopping” – Sergey Arkhangelskiy, CEO, Wanna.
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