Blippar launches AR experience for Corona Hard Seltzer
AR experience

Blippar launches AR experience for Corona Hard Seltzer

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Blippar, an AR tech company, has launched an immersive augmented reality WebAR experience for Corona Hard Seltzer.

The WebAR is built to raise brand awareness and produce engagement opportunities with customers wherever they are located. The AR experience will appear across social media channels and digital ads in 15+ states in the US.

The WebAR enables users to walk onto a virtual tropical beach to get Corona Hard Seltzer cocktail recipes, purchase products, and deliver them to their homes. The AR experience can be viewed at-home or in-store or by scanning a QR code. The awareness includes a video capture functionality, which allows customers to share their brand experiences via social media.

“Augmented Reality is reinventing how brands connect with their consumers, wherever they may be. Corona Hard Seltzer is committed to offering consumers an opportunity to find their pure beach vibes in a way that is unique to our brand. The AR experience allows them to step into a tropical oasis in an innovative way.” – Rene Ramos, VP, Experiential Marketing at Constellation Brands.

WebAR is the newest development in AR and gives an instant, user-friendly way for users of smartphones to access engaging augmented reality experiences through their smartphone’s browser without downloading any application.

“Online purchases will account for up to 20% of all food and beverage sales by 2025, which are predicted to be worth over $25B. Whether activated through digital ads or product packaging, COVID-19 has accelerated the need to create a new reality where physical and virtual brand experiences are intertwined. Our campaign with Corona Hard Seltzer does just this and highlights how AR can enhance product packaging to drive brand engagement, while delivering tangible results and accurate analytics to reach and understand consumers and forge deeper connections.” – Faisal Galaria, CEO, Blippar.

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