The AR home design app Primer has been acquired by the Ottawa-based e-commerce platform Shopify. The former’s team would be joining the latter as a part of the acquisition.
Primer enables the users to preview paint, tile, and wallpaper in their surroundings using augmented reality. The company has already assisted several brands in helping their users visualize tiles and textiles.
In an official blog post, Primer’s co-founders Adam Debreczeni and Russ Maschmeyer revealed that the app would be shutting down next month as part of the deal.
“We founded Primer with a singular conviction: the future of commerce is immersive. Along the way, we’ve admired Shopify’s progress in democratizing commerce and making world-class shopping experiences possible for so many brands,” the blog post said.
“We’re excited to have the opportunity to realize our founding conviction of building immersive shopping experiences on a massive scale at Shopify.”
Nevertheless, the financial details of the deal were not made public.
The acquisition is entirely in sync with Shopify’s earlier announcement this year about the company’s plans to enhance its portfolio of services to suit the changing demands of the consumers.
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