Ralph Lauren is in the process of introducing various innovative ways for consumers to shop this holiday season, including customizing its polo player and pony logo scannable using Snapchat.

Consumers can scan the pony logo using Snapchat to create an AR experience, including a lens representing Ralph Lauren gift crates with red ribbons. Consumers can tap the virtual gift crates to view an animated version of the logo. Consumers can scan the polo logo wherever they find it, like the poly on a shirt, a shopping bag, or a website.

“Our goal is to find the appropriate technologies to enable us to bring what we are, what we are unique at doing, to life in new ways.” – David Lauren, chief innovation and branding officer at Ralph Lauren.