Instagram launches augmented reality filter to light up Diwali posts

Instagram launches augmented reality filter to light up Diwali posts

Instagram this Diwali has launched an AR filter “Share Your Light” to give its users a fun way to share their posts during this Diwali.

The AR filter is released just before Diwali and is based on diyas, colors, and lights. The filter is stored as “festive diya” in the effects gallery and is available in 7 different languages.

“Instagram is a cultural hub and a place where people can freely express themselves. As celebrations go virtual, we continue to innovate with features and updates that help people during the festivities.” – Manish Chopra, Head of Partnerships and Director Facebook India.

Instagram did also launch AR filters, content programming, and gif stickers during Durga Puja.

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