The Australian consumer tech company, Immertia, has unveiled an augmented reality app for breweries to promote their products to customers.
Called ‘Swigr,’ users can activate the app by scanning a label on a smartphone. It leads to an interactive AR experience enabling shoppers to connect, engage, and buy the bottle or a can from anywhere.
The platform was initially developed for breweries during Covid and has since onboarded several breweries from different parts of the world.
“At Immertia, we use augmented reality to transform regular packaging into stunning showcases and interactive experiences,” said Immertia’s Co-founder and Chief Executive Officer, Dave Chaffey. “I have been a huge fan of the power of augmented reality for some time, and with further research and development, I decided to put together a team to create the world’s best solutions for consumer products.”
More than 50 breweries across the US, New Zealand, Germany, and Canada have subscribed to the app on a monthly basis. “We are now receiving inquiries from all over the world from beverage manufacturers wanting to adopt Swigr to take their brands and products to a new level,” Chaffey added.
The company is targeting millennials and Generation Z with the product. Chaffey believes that this segment makes up for the largest cohort of cashed-up brand-aware consumers across the market.
“They were born with a mobile device in their hand. They are visual, digitally engaged, and adept at exploring and researching their own information and content. Buying is about the experience, not the process,” Chaffey explained.
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