The provider of free-roam multiplayer virtual reality (VR) location-based entertainment (LBE), Zero Latency VR, is all set to open its 52nd gaming arena in Milan, Italy. The Australian company has collaborated with Live Action Gaming (LAG), an Italian start-up dedicated to investing in technologies that bridge physical and digital entertainment, to bring its warehouse-sized multiplayer gaming experience to the country.
“We’re excited to bring our free-roam virtual reality experience to Italy, allowing players to explore digital worlds as if they were actually living in them,” stated Zero Latency VR’s CEO, Tim Ruse.
“Whether you’re looking for something to do with family and friends, a fun hens and bucks night activity, or something different for the work Christmas party, a session in Zero Latency VR won’t soon be forgotten,” he added.
Ben Thompson, President of the LAG board, said, “We’ve been following the Zero Latency VR story for years. When we finally decided to fly to Madrid and try it out, we were immediately convinced that this was something Italians would love.”
“We have worked very hard this year, despite COVID, to launch the project, with the goal of opening the coolest Zero Latency VR venue in the world to date. I couldn’t be prouder of our small, dedicated team, and I can assure you that we couldn’t be more excited to be going live with the experience in April. This is the future of entertainment and we look forward to a great opening, strong growth and further expansion in Italy in the years to come,” he added.
The Zero Latency VR system supports seamless gameplay for up to eight people in a variety of completely immersive digital environments. The library comprises several games and Ubisoft is working with the company to bring an exclusive Far Cry 3 experience to the platform in 2021. As per the company, over 1 million people have already enjoyed a Zero Latency VR game.
The doors to Zero Latency VR Milano are going to open for the public on April 9, 2021. Bookings can be made on the company’s website and early-bird discounts are available via the company’s social media platforms.
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