World Bowling has entered a partnership with YBVR to use virtual reality to the sport in the next 3 years. YBVR, which has shown its VR technology at live sports events like Australian Open (tennis) will work with World Bowling to provide immersive technology.

World Bowling will try to bring new interactive innovations to bowling fans, while both the partners will also create and offer new software, apps, and content. Fans following a broadcast are expected to be able to watch the sport from various points of view, while players and coaches will also be able to profit from a 360-degree replay of games.

“We are very excited with this opportunity to take the world of blowing to the next level, and attract new audiences around the world,” – Hector Prieto, YBVR’s Chief Executive.

World Bowling and YBVR have promised to produce a new future for VR coaching and training, with gamification and the tracking of game data also recognised as an area for development.

“YBVR is an essential piece of the jigsaw in our ‘Bowling Evolved’ strategy, providing multiple ways for our athletes and fans to experience, consume and engage with our elite, para-bowling and academy content.” “Users will be able to consume content via a multi-cam mobile experience in 2D, 180 and 360-degree view with supportive features, real-time statistics and scoreboards for the complete experience.” – Chris Neilson, business development and innovation director of World Bowling.

World Bowling has lately signed an added 360-degree contract with Stack Sports to manage International Federation in using the GameDay events, registration, and website platform.

An important selling point of this partnership was that it would make it simpler to view and analyse competition data.