A Turkish farmer, Izzet Koçak, equipped his cows with virtual headsets to virtually transport them to virtual evergreen pastures in a bid to boost milk yields, and it worked.

The breeder had set up the cattle business in 2018 in the central Turkish province of Aksaray and has constantly been on the lookout for ways to increase milk yields from his 180 cattle. He has experimented with countless methods over the years, such as playing classical music for the animals, and has now been dabbling with VR headsets for two of his cows.

“We are looking for alternative ways to boost the yields as the feed, hay prices increase. I heard they were using these headsets in Russia and decided to try it here. I observed them for ten days and found out that both the quality and amount of the milk increased,” he said.

He added that he is entirely aware of the studies regarding the impact of environmental factors on milk production.

“We usually produce 22 liters of milk daily. The average milk amount from two cows with headsets now reached 27 liters. They are watching a green pasture, and it gives them an emotional boost. They are less stressed now,” Koçak explained.

The farmer has ordered ten more headsets to experiment with more cows. “They used headsets in Russia for both eyes, but we closed only one eye of the animal to experiment on its impact. While wearing headsets, they also listen to classical music,” he added.

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