Vidiyo, a new augmented reality social video service by Lego, will be launched soon. The app, similar to TikTok, will let users create their own music videos and dance clips, applying their own effects and styles to the content, and share them with friends.

The target audience for this app is younger children and as a result, it has strict moderation built-in. A Lego twist within the app comes along in the form of the UI built-in real-world Lego bricks instead of toggles in an app.

The company has partnered with Universal Music Group to provide a  wide variety of licensed songs from actual bands to choose from. To get started on Vidiyo, users will have to download the app, select a song, and get to shoot some content.

However, instead of just picking a filter and dancing away, kids will be able to enjoy an interactive experience with Legos. They can scan a Lego Minifigure to star in the video, along with any Lego “BeatBit” tiles by unlocking several AR effects within the app.

Lego believes that content moderation will be the key point of difference for their platform amongst the plethora of similar apps in the market. All content on the app must pass through a moderation test and any clip featuring ‘personally identifying information’ will not be permitted on the platform.

There’s a lot more left to find out about Vidiyo. But the company promised that a lot more information will make its way to us before the official launch of the app on March 1st.

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