Mahindra & Mahindra has launched a new high-end display area showcasing new vehicles offering an immersive VR experience.

“It gives us great pleasure to partner with Mahindra and extend our 60+ Years association with Mahindra to Bangalore and look forward to fortifying our relationship further with Mahindra and our customers in Bangalore. Our business environment is changing at a breathtaking pace in view of new technologies and enhanced customer expectations. To enhance the customer purchase experience in today’s digital age, we are committed to deliver this world-class showroom that combines traditional and digital tools to offer a seamless sales experience to our customers.” – Rajiv Sanghvi, Executive Director

The SIS (Showroom In Showroom) compact outlet will give a unique customer experience with next-level tech. “I am very happy to be part of this launch, the high-end SIS concept is quite unique and gives customers a real immersive experience and tools to personalize their cars” – Gaurav Gill, Ace Rallyist