The British household appliances company, Dyson, has created a virtual reality platform to enable its customers to test hairdryers, straighteners, and stylers from the comfort of their homes.
Called the Dyson Demo VR, the application has been developed using the same visualization and simulation technology deployed by the company’s engineers to prototype, test, and develop new products and software. James Dyson, Dyson’s Founder and Chief Engineer, described VR as an effective means to enhance familiarity with the company’s products.
“We have been harnessing powerful virtual reality technologies to engineer new products in our labs for many years, now we are applying those same technologies to re-invent how people explore our products,” he said.
Dyson also released a statement saying that the virtual reality initiative was an extension of selling direct to consumers through its 318 stores and online platforms. The virtual reality showroom will soon be available on the Oculus store.
The company’s e-commerce director Sean Newmarch explained that a hands-on demonstration is critical for helping consumers understand how the company’s products work. He believes that the Dyson Demo VR could eventually become a fully integrated e-commerce front virtually connecting customers with respective salespeople.
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