The US and Canada arms of the global consulting firm KPMG are launching a metaverse collaboration hub to lead their people and clients into Web3 and experiment with technologies, such as virtual reality.
The ‘metaverse collaboration hub’ aims to unite employees, clients, and communities to connect, engage, and explore growth opportunities across diverse industries and sectors.
“The metaverse is a market opportunity, a way to re-engage talent, and a path to connect people across the globe through a new collaborative experience,” said Laura Newinski, Deputy Chair and Chief Operating Officer at KPMG in the US.
Gartner predicts that by 2026, 25% of people will spend at least an hour a day within the metaverse for their work, shopping, education, social interactions, and entertainment.
The metaverse enables brands, companies, and individuals worldwide to foster innovation at the intersection of the physical and digital worlds. It is a $13 trillion market opportunity that could exponentially grow to serve five billion users by 2030.
KPMG’s first metaverse experience aims to take its members, clients, and communities beyond the conventional two-dimensional virtual environment to offer new levels of social connection, mobility, and collaboration.
The launch was preceded by the two entities’ recent Web3 and cryptocurrency announcements. KPMG in Canada added Ethereum and Bitcoin to its corporate treasury and invested in a World of Women NFT in February. KPMG US integrated the non-fungible tokens (NFT) and crypto training within its onboarding process for new hires.
Additionally, both entities are using Chain Fusion®, a patented platform that provides audit services for businesses in the financial services, fintech, and cryptocurrency sectors.
KPMG US and Canada look to continue exploring opportunities in the crypto and Web3 space as part of their strategic innovation roadmap. Furthermore, they plan to introduce immersive learning and development platforms, hire top talent from the industry, and help companies and brands navigate the developing convergence of the physical and digital worlds.
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