The leading 3D eCommerce technology provider, VNTANA, is partnering with ByondXR, a retail tech company, to enable brands and retailers to create interactive 3D virtual showrooms within the metaverse. Integrating VNTANA’s 3D CMS technology will allow ByondXR customers to switch to these virtual stores using their existing design files.
Retailers can upload their existing 3D designs from programs like Browzwear, Clo, Keyshot, Modo, and more to create 3D digital showrooms promptly in ByondXR. VNTANA’s patented algorithms automatically optimize and convert files to bring them up to the diverse online and game engine standards, requiring no additional work and making the process much easier for the brands.
Without this integration, 3D artists need to spend countless hours reducing the file size and polygon count to get these files to work on the web and in game engines. This significantly hurts the scalability of a brand as it is a long process to create hundreds and thousands of such designs. VNTANA’s automated software saves valuable time and money for brands and enables them to focus on sales and marketing.
“Retail brands continue to look for new ways to improve their eCommerce and B2B sales storefronts to create an engaging experience for customers,” said Ashley Crowder, co-founder and CEO of VNTANA
The amalgamation of VNTANA’s API with ByondXR’s system will undoubtedly help the brands augment their sales and decrease costs. ByondXR develops virtual environments that function like real-life showrooms and stores to help retailers show an enhanced customer experience. The ByondXR platform will link with VNTANA’s 3D cloud to showcase the optimized 3D versions of the products within the virtual stores.
“With the integration and usage of VNTANA, we are enabling our customers to streamline their 3D digital workflow to easily transform their 3D assets to a lightweight part of our virtual showroom without losing any of the quality,” said Noam Levavi, co-founder and CEO of ByondXR.
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