The Indian composer, record producer, singer, songwriter, and Oscar and Grammy-winning artist A.R. Rahman’s VR film Le Musk is premiering at the Cannes Film Festival. The film is a directorial debut for Rahman and is a tale about revenge filled with motion, music, and perfume. Le Musk is being premiered exclusively at Cannes XR through a partnership with Marché du Film, a part of the Cannes Film Festival.
It is a first-of-its-kind full-length virtual reality film created by Rahman with Intel and partners. It follows the story of Juliet Merdinian (Army of the Dead’s Nora Arnezeder), who was orphaned 20 years ago and is now chasing the men responsible through one powerful memory – their scent. With Le Musk, Rahman is venturing out into an immersive medium of storytelling with infinite possibilities to capture the artist’s imagination using technology.
“We’ve aimed to create an unprecedented, subtle sensory cinematic surrealism. Aroma and music together bring warm memories subjectively for the audience,” he said.
Le Musk is his second film after ‘99 Songs’, with which the composer made his writing and production debut in 2021.
Rahman will be seen on the Cannes red carpet with British actor Guy Burnet, who plays a musician in the film, and Ravindra Velhal, Intel’s Global Content Technologist, also the executive producer and VR technology director for Le Musk.
The past couple of years has seen Rahman turn to a new creative direction through filmmaking. Nevertheless, he boasts of an exemplary track record of producing awe-inspiring music, such as the one in Slumdog Millionaire (2008) that brought him countless awards, including the Academy, Grammys, Golden Globes, BAFTA, and more.
“Creating a feature-length Cinema VR experience that pushes boundaries of storytelling and incorporates multiple senses was a guiding force for me,” he added.
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