The Hong Kong-based financing platform, Choco Up, has invested US$630,000 in BuzzAR, a Singapore-based augmented reality and AI startup.
BuzzAR offers location-based solutions for retail and commerce clients to develop personalized AR experiences for their customers. One of its products includes the AR Wayfinder, which helps users navigate shopping malls and view shop details on their smartphones through a point cloud.
The company has also had prior experience with game development. ‘The Cooking Game’ had grown to 20 million players without any VC funding. Nevertheless, the startup plans to deploy the new capital for localized marketing campaigns across the Asia Pacific, China, and the US to upscale its B2B vertical.
“At BuzzAR, we want to connect people and places, create the metaverse, web3.0, and pioneer the next smart AI revolution while at the same time giving users a novel and exciting experience,” said Bell Beh, the company’s co-founder, and CEO.
Beh possesses more than ten years of legal and business experience. She is a lawyer-turned-entrepreneur and has previously worked with the likes of Singtel and Marina Bay Sands. Her co-founder and the company’s CTO, Ken Lim, possess over ten years of deep tech experience.
BuzzAR has been serving several Fortune 500 companies since its inception in 2018. It is also a participant for the third cohort of the Singapore Tourism Accelerator program.
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