Pepsi is transforming the music experience in Malaysia with its first-ever AR Concert, from 16th April 2021, for Pepsi fans.
“At PepsiCo, music is a key way for us to connect with our fans, and we know that music lovers in Malaysia have been missing the concert experience for over a year due to the pandemic.” – Salman Butt, Senior Marketing Director APAC, PepsiCo.
Siti Nordiana, who is voted as the most popular female artist in the Anugerah MeleTOP Era 2020 by fans, headed the concert, which offers fans the chance to see her perform along with singer Syafeek, dancer Belland freestyle footballer Aidil. In the #PepsiBoldTalent audition program, these three artists have shone and stood out in a group of 3,000+ audition videos. Their entries resulted in the highest number of engagements, which led to their victory in the #PepsiBoldTalent competition.
The three artists are passionate about developing their talents and showcasing their passion for performance with fans all over the world so that they can achieve their future dream.
“[Malaysia’s first Augmented Reality Concert] highlights the best of our local talents and opens up a new avenue for Malaysians to express themselves and achieve their dreams, reflecting Pepsi’s aim of championing the bold and brave generation of today and continuing to bring excitement and new experiences to consumers in Malaysia.” –
Jennifer Lee, Beverage Marketing Lead, PepsiCo.
Both music lovers and fans of Pepsi Black Raspberry flavor can be part of Pepsi’s first AR Concert in Malaysia. Fans can experience this from anywhere and at any time, from 16th April 2021 to 16th May 2021.
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