Mary Kay has announced the release of Suite 13, a VR beauty experience. Suite 13 uses 360 degree and 3D imagery to enable shoppers to browse the company’s skincare product line and tour rooms that explain the brand’s legacy, product benefits, and values. If shoppers find a product which they are interested in, then they can include it to their Wishlist, which is shared with their personal Beauty Expert.
“The launch of Suite 13 is the result of months of creativity, passion, and commitment to providing Mary Kay’s Independent Beauty Consultants the best and most innovative tools in the market to help them manage their business.” – Sheryl Adkins-Green, CMO, Mary Kay.
“Today, technology is at the center of everything, and people; especially the younger generation want to discover, learn, and find out about new products online. Suite 13TM will provide Mary Kay Independent Beauty Consultants the flexibility of a digital business by being able to introduce our MaryKay brand everywhere at any time and to elevate the way they build relationships with their customers by sharing an immersive beauty experience. To win in this new digital driven environment we will continue to find new ways for people to connect virtually for personalized low-touch experiences based on high tech innovation.” – Green added.
Suite 13 was first released in Mexico earlier in 2021. It was then made available in Argentina, Brazil, Spain, Peru, and Colombia. The company plans to launch the VR experience in most of the markets where Mary Kay operates by the end of 2021.
Follow us on LinkedIn
Read other Articles