During a live AMA session yesterday on Instagram, a viewer asked Mark Zuckerberg what his company Facebook was doing to lower the barriers to rising technologies like AR. Zuckerberg’s response highlighted why Oculus would remain a dominant focus for Facebook in the XR space in the future.
Mark Zuckerberg, the founder and CEO of Facebook, is on a mission to put as many users as possible in XR devices in the next ten years, and he is willing to lose money to make it happen.
Facebook will waive initial profits on the device sale and may even sell the XR devices at a loss, with the expectation of capturing market share and staying in front of software sales.
According to Zuckerberg, making XR devices available to people needs two things:
- A quality wire-free experience, and
- A cost that consumers can afford
“I think we’ll see the market split to wired experiences which are maybe less accessible to a broader number of people. And then the things that are going to be the mainstream line of technology, even if it’s a little harder to develop, getting on that wireless path is really important.” – Zuckerberg.
“The other piece that you were alluding to is just getting the price to be as affordable as possible…”
“That’s going to be more of our plan in VR and AR. We’re coming at this from the perspective of how do we get this in as many people as possible hands. We’re not going out of our way to charge a premium. I think that is going to be a pretty big defining thing for how many people can use this stuff over the next 5-10 years.” – He further added.
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