Although virtual reality (VR) and augmented reality (AR) have existed in various forms for decades, they have only recently begun to attract the attention of the general public. So, what is actually augmented reality and how to understand it in a very simple way?
Augmented Reality (AR) is one of the available virtual technologies. Augmented reality is a technology that allows, as the name suggests, expanding reality with digital information by which we can manage in a way similar to the way we manage things in reality.
Digital information that expands and complements the real world often comes in the form of things we would otherwise never be able to see, hear, feel, touch or smell.
Augmented reality is often defined as a means of mediating and in which ideas merge between computers and people, between digital and real in the way that is more understandable and intuitive to people than those used by classical computer systems as well at least from a user perspective, seamlessly blends digital information into physical reality.
Unlike VR, AR content can be consumed using only mobile devices, making the technology available to a wide range of end-users.
AR based on placing virtual layers in turning the “real” reality. and AR applications read contextual layer information, based on which the user receives interactive feedback in the form of virtual content.
You’ve probably already come across AR without noticing it – Snapchat’s animated emojis, Instagram stickers and Pokémon Go, all the way to major examples of AR.
Additionally, Augmented reality adds contextual layers with real-time information to our experience of the world. We have seen announcements of such a future in Hollywood movies such as Avatar, Minority Report, Iron Man and others. These depictions will soon become a reality.
AR has performance issues because it often seems unnatural and seems to want to take the money out of our pockets for nothing. Technology needs to advance a little more and focus more on solving specific needs, problems and desires of users.
Several large technology companies are working on this. Microsoft is developing an AR console for Hololens. Developer packages are expected to hit the market over the next few months. Google has invested in Magic Leap, whose technology projects laser beams into a user’s eyes to activate AR.
AR is currently in the background when comparing it to VR and its applications, but it is highly possible that there will be progress in the area of AR as well and that the most successful times for AR are ahead.
Follow us on LinkedIn
Read other Articles
