Formula One team Williams Racing is all set to unveil their 2021 car using augmented reality for the launch. Called the FW43B, the fans would be able to experience the new Williams car up close through an app.
“Fans across the world will be able to get their first look at the new livery using a dedicated app that projects a full-sized 3D model of the FW43B into their homes,” the team stated.
The ‘Williams Racing AR Launch 2021’ app is already available for download on the App Store and will be available on the Google Play Store shortly.
“On the day of the launch, those that have downloaded the app will receive a push notification as soon as the content is available,” as per the team’s statement.
Driver George Russell and Nicholas Latifi, team principal Simon Roberts, and chief executive Jost Capito will address a press conference right after the launch.
This will mark Capito’s first appearance for Williams after being taken over by Dorilton Capital in August last year.
The brand-new Williams car will make its debut on the track during pre-season testing from 12th to 14th March in Bahrain.
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