The creative agency Thinkerbell and RMIT Online are providing a platform to Australians of all ages to imagine a tech-enabled career, from a social media specialist to an augmented reality architect.
The companies have come up with a campaign to seize upon the fact that the jobs that today’s young people will perform when they enter the workforce will be radically different as most of them don’t even exist yet.
According to the World Economic Forum, 65 percent of children entering primary school today will work in entirely new jobs that will emerge due to technological advancements. The report also estimated that by 2025, 97 million new roles might emerge that are more adapted to the new division of labor between humans, machines, and algorithms.
Naturally, the ‘jobs of tomorrow’ emerge out of intuitive progression, but a lot is also expected to come up with an unexpected merger of two worlds coming together. Careers like cybersecurity strategists, digital health designers, brand scientists, and blockchain accountants might fall into this category.
RMIT Online’s CEO Helen Souness said, “This campaign illustrates the defining moment in which we find ourselves. The world is only getting faster, accelerated by a rapid uptick in digital technologies that we so sharply felt over the past year.”
“If Australians want to actively participate in the economy of the future, they will need more than an elementary understanding of new technologies, as Thinkerbell’s creative spark illustrates. Now is the time to embrace these future opportunities and orient ourselves towards a world where you can be anything from a social media therapist to a blockchain accountant.”
Adam Ferrier, co-founder and chief thinker of Thinkerbell, said, “This campaign is about inspiring Australians to lean into their curiosity and dream big about what the jobs of tomorrow will bring. A world where you can be a Space Lawyer is an exciting one full of limitless possibilities.”
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