American Eagle (AE) to introduce Snapchat AR shopping experience
American Eagle

American Eagle (AE) to introduce Snapchat AR shopping experience

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American Eagle Outfitters will launch a Snapchat AR shopping tool for its spring 2021 campaign, “Jeans Are Forever.”

“Great jeans are always in style, and our American Eagle product teams are focused on the continuous development of new fabrics, fits and washes to provide quality and comfort, delivering the best in jeans innovation. The company’s campaign is meant to uplift our customers and radiate good vibes encouraging a true sense of optimism, especially now.” – Jennifer Foyle, Chief Creative Officer, American Eagle.

Madison Bailey and Chase Stokes actors in the drama Outer Banks in Netflix will be part of “Jeans Are Forever” campaign. “The young actors represent our customers and play up their true personalities in a candid way that felt real to who they are on- and off-screen.” – Jennifer Foyle.

AE will launch its augmented reality Jeans Guide for Snapchat in 2021 spring. The “first of its kind two multi-URL 3D shoppable jeans lenses” will give shoppers the experience to see various AE jeans in AR. The campaign was developed using a mix of cameras, including iPhones, Polaroid, 16mm, Super 8, etc.

American Eagle (AE), which trades on the NYSE under the ticker AOE, has been in the retail industry since 1977.

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