The global marketing and communications group, Stagwell, is gearing up to launch an innovative, location-based augmented reality platform, ARound, at CES 2022. The platform will bring shared experiences to live events and the retail space by enabling interaction with audiences within the metaverse.
ARound will enable venues and retailers to develop curated AR attractions for live events and gather audiences at scale while allowing them to play, interact, and socialize in entirely new and exciting ways. The technology could have applications for stadiums and sports teams to engage fans and customers by personalizing their experiences. Moreover, the retail sector could provide customers with a more connected, immersive community experience.
“Until now, AR has focused on the individual – but ARound recognizes that the best connections come from shared experiences that connect individuals to the world around them,” said Josh Beatty, ARound Founder and CEO.
“Location-based AR is a relatively new and evolving space, and spatial computing represents the next major computing innovation – one that will focus less on the way we receive information and more on the way we connect with what is around us. While devices often cause distraction, ARound enables users to be more present at events, connecting people and places through shared technology,” he added.
“Consumers have lost patience for boring, impersonal, and disconnected marketing. And the race for their attention in today’s digital marketplace couldn’t be tighter,” said Mark Penn, Chairman, and CEO, Stagwell. “ARound offers clients an opportunity to chart a new course in a powerful – and fast-growing – dimension of consumer experiences. We’re proud to support Josh as he works to bring the product to life.”
Global retailer H&M is currently experimenting with ARound, along with a Major League Baseball team. The platform plans to announce more partners early next year.
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