The American beauty brand, Sally Hansen, unveiled an advanced virtual try-on tool built using Perfect Corp.’s AgileHand® Technology. The platform will enable the brand’s customers to easily experience hundreds of nail color options in an augmented reality environment.

The consumers can observe their selected nail color on a live moving image of their hand through the next-gen virtual experience. It makes it easier to try out the wide shade varieties Sally Hansen offers before they decide to purchase any.

“Nail polish is a highly impulsive category – consumers love to experiment with any number of shades and finishes. Now, Sally Hansen fans can feel free to play even more with our new virtual try-on tool,” said Jean-Denis Mariani, Chief Digital Officer at Coty, parent of the Sally Hansen brand.

“The technology that Perfect Corp. has created is truly unmatched in the market – offering an augmented reality experience where consumers see how a precisely color-matched polish performs on their exact skin tone and nail shape and in changing lighting. We are proud to work alongside Perfect Corp. as the first brand to put this technology into – and onto – the hands of consumers,” Mariani added.

“We are thrilled to continue building upon our partnership with Coty and power their AI + AR virtual try-on experiences for Sally Hansen nail color with our innovative new AgileHand® Technology. Coty’s precise interactive digital nail try-on experiences for Sally Hansen are a perfect example of leading brands leaning into the digital transformation and introducing impactful consumer shopping through beauty tech,” said Alice Chang, Perfect Corp. Founder and CEO.

Coty had inked a strategic, multi-channel agreement with Perfect Corp. last year to help build a suite of best-in-class augmented reality and artificial intelligence experiences for its beauty brands. The Sally Hansen virtual try-on tool is the first application of the partnership, with several more to come.

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