The image sharing and social media service, Pinterest, is introducing a new augmented reality feature called Try On for Home Decor that will enable the users to see a variety of shoppable home furnishings virtually placed in their own spaces.
Nevertheless, this is not the first time the company has experimented with AR technology. It has integrated AR features before for lipstick and eyeshadow products in 2020 and 2021, respectively. However, compared to the 14,000 shoppable beauty pins available through previous AR initiatives, the Try On for Home Decor feature will launch with 80,000 shoppable pins with products from leading brands, such as Crate & Barrel, CB2, Target, Walmart, West Elm, and Wayfair.
The new feature can be considered an extension of similar technology offered through its Lens feature. It enables users to point their phone’s camera at any object and receive results for similar images or products in return. The Lens searches increased year-over-year by 126 percent in 2021, with a subsequent rise in the number of people interacting with the platform’s shopping features.
“When you go on various other platforms, you’re generally going to be entertained,” said Jeremy Jankowski, Pinterest’s Creator Management Lead for home and design. “When you come to Pinterest, you’re looking for something, you’re in planning mode, you’re going to plan for your wedding, you’re going to plan a redesign of your kitchen, your bathroom, etc. That’s why shopping is so important on the platform.”
Follow us on LinkedIn
Read other Articles