With stringent safety protocols in place, the world of sports has gradually started getting back to normal while adopting several innovative methods to entertain the fans.
Riding on the same wave, the Ultimate Fighting Championship (UFC) has turned towards augmented reality through the Snapchat app.
The users can make their picks for UFC 261 through a new sponsored Lens on Snapchat.
The app’s head tracking feature allows you to pick your favorites among the top three main cards featuring Kamaru Usman versus Jorge Masvidal, Zhang Weili versus Rose Namajunas, and Valentina Shevchenko versus Jessica Andrade on the Lens.
The experience also surprises the users with the iconic voice of Bruce Buffer (known for his “It’s Time!” phrase to open fights), calling out as you pick your fighters. You also get a custom image along with your face that you can share with friends to lock in your pick.
You can also buy access to the fight through ESPN Plus from within the Lens.
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