Droom, an Indian online automobile marketplace, announced that it had acquired AR startup Visiolab Ideas. Droom will look to leverage techs like AR, VR, AI, big data, and machine learning to offer better customer service and experience on its auto commerce platform. Droom will be offering a live VR of vehicles for buyers. With this acquisition, Droom will start an AR and VR lab to improve the customer experience.

“At Droom we have built Industry-leading technology-focused products like OBV, Eco, Droom History, Droom Discovery, and Droom Credit for bridging the gap in buying and selling vehicles online. This acquisition will further enhance our capabilities in offering delightful customer experiences and a completely online vehicle buying experience.” – Akshay Singh, chief strategy officer, Droom.

Droom is a data science and AI-driven online transactional platform for used vehicles. It serves B2C, C2C, C2B, and B2B customers. According to Droom, they have a presence in more than 1000+ Indian cities and 45+ million monthly visitors and 12 million app downloads.