Arsenal FC Launch in partnership with launches AR match-day program for fans
AR matchday program

Arsenal FC Launch in partnership with launches AR match-day program for fans

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The new AR match-day program uses the most advanced augmented reality tech to let fans bring the players into their homes. The inventive idea aims to use’s match-day rights with the Gunners digitally to recreate the magic of match-day at fans’ homes.

The technology brings all the components of a regular match-day program to life and also incorporates Notes from the Captain from a virtual Pierre-Emerick Aubameyang adjacent quick-fire interviews, player profiles, training ground footage, and an interactive augmented reality squad selector which lets fans select their team for the match.

The augmented reality program allows fans to enjoy match-day routines from their home and keeps them linked to both the club and the players. is using its connections in football to redefine the spectator experience by combining technology with their cryptocurrency expertise to offer immersive experiences that reward Arsenal’s fan base and customers.

“We are always looking for new ways to connect and engage with our global fanbase and give them an incredible experience, whether that’s inside Emirates Stadium or in their own home. shares this attitude and approach, and it has been fantastic to work together to deliver this new and innovative service to our supporters. Everyone at the club is extremely excited to welcome all our supporters back to Emirates Stadium imminently, but until then this program is an exciting and innovative way of bringing fans closer to the players, and the action, than ever before.” – Peter Silverstone, Commercial Director, Arsenal Football Club.

It is the second virtual match-day initiative promoted by’s PR agency Fuse for their Premier League club associations, besides the VR stadium tours delivered with Southampton FC.

“Across all of our Premier League partnerships this season, we have strived to use the latest in tech and innovation to try and bring a little bit of that magic of match-day to the fans at home. We are lucky to have two incredible partners in Arsenal and Southampton, who have got fully behind this mission and helped us deliver some amazing work. We are thrilled to be launching this new AR program with Arsenal, and can’t wait to make the partnership even bigger and better next year.” – Tim Heath, Founder, Coingaming Group.

Production of both the AR and VR content was delivered by AR & VR agency East City Films.

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