AR helps Bring Art to Life in London amid the Pandemic
augmented reality art

AR helps Bring Art to Life in London amid the Pandemic

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With another lockdown in place, Londoners are going to be deprived of the joy of appreciating fine art for a while. But a new augmented reality (AR) exhibition is aiming to bring it back in a virtual environment.

The exhibition is essentially a virtual walking tour that begins on the banks of the River Thames by scanning a red lifebuoy. The participants can witness numerous artworks by world-renowned along the tour.

The total of 36 sculptures includes pieces from Nina Chanel Abney, Olafur Eliasson, Cao Fei, Alicja Kwade, Koo Jeong A, Marco Brambilla, Darren Bader, KAWS, Bjarne Melgaard, and Tomas Saraceno.

Daniel Birnbaum, the curator of the Unreal City exhibition, believes that the initiative doesn’t just dematerialize the artworks but gives the public an opportunity to cherish them safely.

“During a period when all museums in the UK, for instance, are closed, we actually staged a massive art show in the public sphere. And it shows at least the potential [to hold AR exhibitions],” he said.

Talking about the success of the initiative, he exclaimed, “We knew that there are challenges, there are limitations. But it does work, and we have reached thousands of people already with this new art form, a dematerialized art form, weightless sculptures hovering in the air above the river.”

“One of the ideas has been to democratize art, in a way to make art visible in places where normally it’s not,” he added.

Acute Art and Dazed Media put together the work to curate the exhibition and bring this experience to the people.

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