LEGO’S to introduce VIDIYO a new AR platform to build custom music videos
VIDIYO

LEGO’S to introduce VIDIYO a new AR platform to build custom music videos

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With LEGO captivating children and professional builders’ imaginations alike for years, they have started producing video game creations, interactive figures, and television series. Now LEGO is all set to dive into the world of AR with new VIDIYO sets.

LEGO has partnered with Universal Music Group to develop a new series that will enable users to build custom music videos. VIDIYO is a mobile application that records the brick sets, which include specific 2×2 components termed as BeatBits that interact visually with the application. The AR tech enables users to build personalized visuals effects.

Marshmello, the EDM superstar, will be added to the mobile app’s extensive library of offerings. Marshmello adds LEGO to his list of contributors, which also includes Minecraft and Fortnite. Other VIDIYO artists include 5 Seconds of Summer, Imagine Dragons, Mabel, among many more.

It will be released on March 1, 2020, for fans to can build custom Marshmello music videos.

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