Contentstack has partnered with Valtech to build AR proof of the retail market concept. The retail industry is having to adapt during the COVID pandemic to reduce in-person interactions quickly. Using AR, the Contentstack prototype enables retailers and brands to build touchless, self-service experiences. Retail companies using augmented reality are expected to attract more buyers to brick-and-mortar stores.
“This app showcases how fast and easy it is to innovate with AR, it isn’t scary or difficult and we have the blueprint. Rolling out immersive content experiences is a differentiator for brands. Rather than simply relying on text and video to tell their stories, brands and retailers can use emerging technologies to build engaging, dynamic content-rich experiences that tell those stories in new, more digestible ways. We are helping businesses develop a digital landscape that is dynamic, easily changeable, and extensible to, fit with emerging technologies like AR.” – Sonja Kotrotsos, Head of Product Marketing for Contentstack.
Using API-first, microservices, headless (MACH), and cloud-native SaaS Contentstack and Valtech have developed the prototype, which simulates web-based augmented reality within an in-store shopping environment for a skincare product segment. In the first case, the app demonstrates the POS (point-of-sale) experience, choosing serums from various options, with information on product reviews and ingredients. At this stage, customized guidance can be given to the buyer based on combinations with influencer marketing programs or through a pre-existing profile.
The next case highlights the “first use” occurrence. Once the buyer has bought the serum, they can access the same augmented reality app at home to get usage instructions. The last scenario shows how buyers can use the same augmented reality app after using the product for some time.
Contentstack and Valtech will be sharing this AR prototype during the session “New Frontiers of AR for the Retail Enterprise” on Oct. 2 at 10:45 a.m. (EDT).