Forced by the COVID-19 crisis, the fashion industry is trying new ways to keep itself relevant and alive. It has led to the rise of virtual fashion events.
The first fully virtual Shanghai fashion week was streamed online recently. This week-long event per the organizers created USD 72 million in online sales and accumulated 11 million live stream views.
Moscow fashion week also went virtual and had more than 830,000 viewers streaming it. It is reported that even Milan Fashion Week is planning to combine digital and physical with Prada propelling the hybrid format to the next level.
“Fashion exists in a visual spectrum, with fashion shoots and enhanced imagery, be it against a heritage backdrop, a street scene, an over the top set or well-appointed backdrop. The photographer, model and the clothes, Work as a collective to create an image that is desirable. The only issue is that front benchers won’t get to flaunt their cash by showing off their couture.” – Sanjoy K Roy, MD Teamwork Arts, an online pret show.
“World over from Milan to New Newyork Virtual Fashion Shows are happening since this is the new normal and believe it is working really well, and I firmly believe it’s here to stay for now.” – Sonal Jindal, Fashion Designer and Founder-Director, MEDUSA