One of the world’s leading digital asset exchanges, Huobi Global, has unveiled its Lunar New Year campaign, called Prime Fest: Tiger Year, distributing over US$100 million in prizes and rewards to promote the development of the metaverse.
The campaign will run until February 14, 2022, encouraging users to explore future possibilities in the metaverse. The company will provide access to new metaverse token listings under Primelist, high-yielding asset management products under PrimeEarn, and special blind box draws under PrimeBox. It is inviting participants to register for DIDs (decentralized identifiers) or personalized virtual identities in the metaverse.
The DIDs are widely considered a prerequisite for anyone looking to enter the metaverse, acting as an entry point into the virtual world by bridging the gap between Web2 and Web3. DIDs provide users with security, ownership, and interoperability.
“Our emphasis on the metaverse reflects our intentions to provide a more fun and unique crypto experience,” said Huobi Co-founder Du Jun. “We’re not just another spot trading exchange. We pride ourselves on our diverse set of products and services, and the promotions we run are designed to gamify the trading experience and make it more fun.”
Huobi has expressed its support for GameFi and metaverse projects through investments and token listings. The company had launched a $10 million fund in September of 2021 to invest in emerging GameFi projects. The fund has so far invested in Zuki Moba, a Vietnam-based community-oriented MOBA Esports Game (Multiplayer Online Battle Arena) and Project SEED, a GameFi project utilizing a ‘Play to Earn’ model.
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