The camera and social media company, Snap, is banking on AR to help brands engage with their customers during the upcoming holiday season. The company has introduced the Snap Holiday Market, helping giants like Coca-Cola and Walmart promote themselves across over 200 million users that interact with AR features on the platform every day.
“Each brand will have a dedicated virtual store environment within the Holiday Market, where Snapchatters will be able to browse products and holiday deals in an AR space that’s been custom-built and unique to each brand,” as explained by Snap.
Six notable brands have been onboarded for the feature, including Amazon, Coca-Cola, Hollister, Under Armour, Verizon, and Walmart. They will get to augment the traditional shopping experience for their customers using Snapchat’s AR capabilities.
For instance, Coca-Cola’s AR room highlights childhood memories of visiting Santa at the mall, and Verizon features a virtual treasure hunt. The objective is to reduce friction and shrink the sales funnel by allowing seamless shopping using the Lens.
The Snap Holiday Market is the latest in line for exciting AR features that the company has been working on. It had also introduced Arcadia, a new division operating an independent creative studio for branded AR, with launch partners P&G Beauty, Verizon, and WWE.
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