A virtual reality pop-up museum designed to bring in the history and future of plant-based milk to the limelight is all set to be launched in February. Called as Milk Future, the museum will allow the visitors to go through a multi-room, interactive virtual-reality exhibition.

The museum will feature prominent plant-based milk innovators, such as Califia Farms and Miyoko’s Creamery, facts and figures about the environmental impacts of dairy farming, as well as photography from participating animal sanctuaries in the United States, Canada, England, and Israel.

It will also host “Doctors Talk Dairy: A Conversation About Dairy and Your Health” in partnership with the Physicians Committee for Responsible Medicine, a dairy-free cook-off, and a milk mixology workshop.

“Plant-based milk has a rich history and an exciting future,” exclaimed Milk Future founder Amber Ward.

“Humans have chosen plant milk for centuries, and our continued choice has the ability to help prevent environmental devastation, public health crises, and animal welfare atrocities. On the heels of Veganuary, we’d like to celebrate Februdairy in a healthier, more sustainable plant-based way,” he added.

While the Milk Future main exhibits are free to attend for the public, the special events are going to be hosted on a pay-what-you-can basis. The attendees can also visit a virtual gift shop to buy branded products and a Milk Future Dairy-Free Discovery Box, containing an assortment of plant-based dairy items from various brands.

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