The creator of the leading fitness app Supernatural, Within, has been acquired by Meta (formerly Facebook). Both Oculus, the Facebook-owned VR headset maker, and Within will be integrated into Meta’s hardware division called Reality Labs.
Supernatural’s coaches, choreographers, and managers will stay on the team post the acquisition, according to an announcement from Within CEO Chris Milk and Head of Fitness Leanne Pedante. The deal will provide Within better resources, music, creative ways to work out, additional features, and novel social experiences built for VR.
Meta’s VP of Play, Jason Rubin, said, “Together, we will also explore ways we can enhance future hardware to support VR fitness apps, encouraging other developers to bring new fitness experiences to VR.”
“We believe fitness will be a massive success in VR where multiple third-party fitness apps can succeed,” he added.
Meta already has a fitness tracking app within its portfolio called the Oculus Move, created for Oculus Quest devices. Nevertheless, with its commitment to building applications for the metaverse, the company could open its ecosystem further to support various third-party products and services similar to Supernatural.
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