After two straight years of rumors surrounding their release, Facebook is finally gearing up for launching its smart glasses created in partnership with Ray-Ban.
The news was confirmed with a teaser page on Ray-Ban’s website that provided a signup option for interested buyers. However, no information about the device’s specs has been revealed as of yet.
Facebook CEO Mark Zuckerberg had confirmed the partnership with the luxury eyewear brand during the 2021 Q2 Facebook earnings call. “Looking ahead here, the next product release will be the launch of our first smart glasses from Ray-Ban in partnership with Essilor Luxottica. The glasses have their iconic form factor, and they let you do some pretty neat things. I’m excited to get these into people’s hands and to continue to make progress on the journey towards full augmented reality glasses in the future,” he had said.
The news about the partnership had first come to the surface through a 2019 report that discussed Facebook’s collaboration with Luxottica, the parent firm of Ray-Ban and Oakley, aimed at creating smart glasses that could replace smartphones eventually.
It is not a hidden fact that Zuckerberg is betting big on the applications of AR and VR in social media in accordance with “the much larger goal: to help build the metaverse.”
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