Morehouse College Creates an Augmented Reality Campus Tour to Attract Potential Students
Augmented Reality Campus

Morehouse College Creates an Augmented Reality Campus Tour to Attract Potential Students

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Morehouse College has partnered with the tech company Aetho to develop a 3D, fully interactive virtual campus to augment the admission experience for its potential students, especially for those who might have financial difficulties traveling to the westside institution.

Morehouse Vice President for Marketing, Communications and Admissions José Mallabo said, “Augmented reality (AR) platform for Morehouse is the second-best way to visit campus without having to come to campus and students and families can have one-to-one interactions with our counselors in real-time.”

Mallabo reached out to Aetho to deploy its Beame platform for creating the virtual tour. The programs run via Verizon 5G Edge wireless services and store the network using Amazon Web Services (AWS) Wavelength.

“With 5G and multi-access edge (MEC) computing, we saw material performance improvements in retaining nearly instantaneous co-presence, which helps bring the extended reality (XR) experience to life,” said Chief Executive Officer for Aetho. 

Mallabo believes that adapting the school’s recruitment technique was crucial to attract students with the younger generation being brought up during the digital age. The tour helps the school counselors interact with the potential admittees and fuel their aspirations to apply afterward.

The campus tour incorporates quite a few famous landmarks, such as Morehouse’s oldest building Graves Hall, the statue of alumnus Dr. Martin Luther King, Jr., and several other local spots around the institution, including Mercedes-Benz Stadium, Centennial Park, the Georgia Aquarium, and more.

Morehouse has received over 16,000 prospective student inquiries from over 40 states and many countries for the Fall 2022 semester. The AR tour is set to begin later this month.

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