The Raleigh-based experiential reality (XR) startup, Transmira, Inc., has opened a multi-million-dollar seed funding round. The company has received interest from several prominent investors, such as Ventek Ventures, Ayre Ventures, and other family offices, and is actively looking for new participants to come on board.

The startup is working towards developing the Metaverse through its Omniscape™ platform that brings a location to life and enables businesses to engage with consumers using augmented and virtual reality. Transmira CEO Robert Rice, recognized as an Internet Gaming Pioneer by Advertising Age, explains XR as branded AR coupled with geolocation.

“Transmira’s groundbreaking patent on virtual goods and 3D non-fungible tokens (NFTs) linked to real-world assets will be fundamental in driving the new virtual economy and commerce in the Metaverse. Transmira is beginning to roll out early features for Omniscape, starting with tokenized virtual real estate, a 3D NFT Marketplace, MetaPets™, and much more. Some of this will be on display at CES 2022 in Las Vegas in January,” he said.

Founding partner for Ventek Ventures, Tony Zhang, added that since being “the first investor in China’s social metaverse Soul (now majority-owned by Tencent), we are very excited to work with Transmira and be part of the coming metaverse revolution. We have met multiple companies in this space, but we were by far most impressed by Robert and his team. Their unique understanding of XR and its applications, combined with years of experience in the industry, will allow them to aggregate brands and IPs to monetize metaverse technologies seamlessly.”

Transmira plans to use the funds to scale quickly and position itself as the first thoroughly blended AR/VR metaverse platform in the market.

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