The leading 3D Visual Commerce Platform, Threekit, has raised a $35 million Series B funding round to accelerate product development, enable more integrations, and boost sales. Leaders Fund led the round with strategic investors ServiceNow and Capgemini and existing investors Salesforce and Shasta Ventures.
“We recognize that shoppers now demand a more dynamic digital product experience when making a purchase decision, and the next frontier to enable this experience is 3D Visual Configuration, Augmented Reality (AR) and Virtual Photography,” said Matt Gorniak, CEO of Threekit. “The Threekit platform has already driven over $1 billion in sales for both our B2C and B2B customers this year. This investment further powers our tremendous opportunity to grow in step with our customers.”
Threekit’s visual commerce platform allows shoppers to customize, zoom in, rotate, add parts, and do much more to enhance their shopping experience. By using automatically created 2D, 3D, and AR visuals, merchants can offer a pleasing experience to their buyers.
Several of Threekit’s customers have seen immense gains by creating a digital version of their products. Moreover, designers can use the technology to develop prototypes without making a physical version of the product. Sellers can modify the product specifications and surroundings digitally to help customers envision it in their environment before making the purchase.
“Our customers are using the platform to get an edge in a new frontier,” added Gorniak. “They’re designing and prototyping faster and with less waste, manufacturing more efficiently, and gaining a deeper understanding of market demands.”
“There’s a massive shift happening in the world of commerce,” said David Stein, Co-Founder and Managing Partner at Leaders Fund. “Shoppers are demanding more engaging and interactive digital product experiences when making decisions—be it in the form of 3D Visual Configuration or AR—and the brands and manufacturers who provide this experience will capture customer loyalty, increased sales, and market leadership. This offering has moved very quickly from a nice to have to a must-have.”
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