The Singapore-based BuzzAR has acquired The Cooking Game VR, a Facebook Oculus Spotlight virtual reality simulation game, to further its creation of the metaverse. The acquisition highlights the startup’s strategy to accelerate its objectives of establishing a market for the metaverse in the APAC region.

The Cooking Game VR will continue to function as a separate platform, while its team will join BuzzAR. The Cooking Game VR is currently led by CEO Ken Lim, a gaming industry veteran. He possesses a comprehensive track of record-breaking milestones in the gaming and marketing industries.

“We are excited to acquire the whole business asset from the Cooking Game VR team and team up in our mission to empower the world to create. One of our UGC platforms, HappyToon, has seen lots of interest, UGCs from women, predominantly Gen Z. The Cooking Game VR serves the same target audience, i.e., women, gamers, creators, especially amongst the Gen Z”, said Bell Beh, Co-founder, and CEO of BuzzAR.

“We have come a long way since the early days of VR, we see the potential to entertain, to educate, and to play since 2015,” said Ken Lim, also a Co-founder at BuzzAR.

“This long-term partnership marks an official milestone in the metaverse vision which originated in 2015 when I first served as the VR model for the Cooking Game VR, I have experienced first-hand the endless possibilities within the spatial computing world, or as it’s now known, the metaverse now,” he added.

BuzzAR further plans to acquire or invest in another 5-8 indie games and IPs to expand its portfolio of metaverse-focused startups. The company wants to enhance its exposure to emerging technologies, such as VR, AR, UGCs, non-fungible tokens (NFTs), digital twins, and social networking.

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