Puma has announced the expansion of the station black metaverse with the release of Station Black 2. The new Metaverse platform aims to bridge the gap between the digital and physical worlds, providing users with information about digital sales and the opportunity to purchase physical shoes.
The Black Station was launched during New York Fashion Week in September. It serves as a dynamic and interactive site where users can view and purchase exclusive digital products that can be used for physical Puma sneakers. Based on this concept, Black Station 2 has two different and explored “worlds” offering new shoe models.
The first shoe to debut in Black Station 2 is the Fast-RB, which includes a sweet spot Nitro pod and three PWRPlates. This unique configuration provides consistent performance in a responsive and heavy-duty design.
Puma Pass NFT holders will have the opportunity to purchase all Black Station 2 digital collectibles NFTs and future physical merchandise-related collectibles.
Puma has introduced the option to purchase with a credit card and cryptocurrency payments on Black Station 2 to encourage greater engagement in sneakers.
Puma expands the transition with Black Station 2 and demonstrates its commitment to rethinking omnichannel shopping and making shopping accessible to a wider audience.
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