The newly-created Nikon Creates Corporation, a wholly-owned subsidiary of Nikon, has become a licensed partner of Microsoft’s Mixed Reality Capture Studios to offer features to plan, shoot, and produce volumetric, virtual reality, and 3D content.
The development highlights Nikon’s commitment to the video content creation space at the corporate level. The new subsidiary was launched on April 1 and has become the first licensed partner of Microsoft’s Mixed Reality Capture Studios. It will deploy the company’s pioneering production technology to facilitate high-quality 3D data output.
The new business will be housed at a video production facility equipped with state-of-the-art equipment. Nikon will set up the facility in Heiwajima, Ota-ku, Tokyo, in the Fall of 2022. It will offer the company’s clients the resources to create and deliver 3D data videos or volumetric videos and facilitate the production of virtual reality content.
The tech will enable customers to capture and synthesize the movement of subjects by using computer graphics with a background of a large display or a green screen.
“By providing imaging products to the market and offering places and opportunities for creators to expand their imagination and creativity, Nikon has contributed to the development of imaging culture,” the company stated.
Hosting cutting-edge technology for imaging content creation is a natural next step for the company as it plans to co-create new video experiences with creators. It will enable Nikon to deliver new imaging value in diverse fields to further contribute to the development of imaging culture.
Microsoft Mixed Reality was launched alongside Windows 10 to facilitate augmented reality and virtual reality interactions. The Mixed Reality Portal is a Windows app that acts as the interface for mixed reality content.
The Mixed Reality Capture Studios (MRCS) enable the creation of holographic videos incorporating dynamic 3D captures of people and performances. Currently, there are five certified Microsoft MRCS in the world in San Francisco, Washington D.C., Los Angeles, London, and Seoul. Nikon’s facility in Japan will be the sixth one on this list.
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