Augmented reality, virtual reality, and mixed reality technologies in recent years have steadily increased in popularity and usage. Augmented reality has been thriving to date majorly on mobile applications, with games like the viral Pokémon Go or the new Google Maps utility. Similarly, virtual reality has been spread predominantly thanks to the videogame industry and its range of cheaper devices. And finally, mixed reality has started growing in popularity due to its combination of the best of its counterparts.
Augmented reality, virtual reality, and mixed reality are all technologies that have been and are still under research and development for a number of years now. There are a lot of products and applications based on each of the technologies that have been developed and have been made accessible to the general public. While on another hand, society’s needs and disparities, have made these technologies become stagnant in some certain areas.
For that reason, it becomes vital to show the applications of these novel technologies;
Communications
Augmented reality, virtual reality, and mixed reality technologies all enable a communication experiences that is immersive and helps people cooperate with each other more efficiently. People can put on headsets and work together without being cordoned off from the real world in so many novel ways. An example of these is the Skype for Microsoft HoloLens.
Education
All the reality technologies come in handy in the various levels of education. They allow students to practice in a virtual world and see both the real world and holograms. This helps to provide a more immersive learning experience and give students a better understanding of what they’re studying than the traditional methods. They can also be used for many purposes, ranging from school education to medical training to firefighter training. Learning various contents using these technologies can revolutionize education, and will make learning immersive and more engaging. They can also help businesses in the training of their various staff members. A company, Unimersiv already offers reality educational content for both businesses and institutions.
Manufacturing
Reality technology helps to facilitate the manufacturing process by ensuring workers have real-time assistance. Workers are able to see holographic instructions of what they are meant to do right in front of their eyes and can follow these step by step. This ensures a reduction in the risk of human error and substantially improves the quality of the finished product. They can also play a helpful role in maintenance and repairs, mostly in industries that greatly require expertise and precision.
Manufacturing companies like Ford have already started putting reality technology into action.
Advertising and Marketing
The three reality technologies all help marketers and advertisers reach out to customers in more efficient and engaging. Unlike conventional ads, reality technology ads are more interactive and engaging which also not only promote sales but greatly increase awareness.
Businesses can also reach out to various audiences by launching immersive and engaging marketing campaigns using these technologies. This is for the most part an important aspect in this age of online shopping, as they help people get a feel for and experience products without leaving their homes.
