Pizza Hut is likely to trigger a sense of nostalgia for people in America with its new arcade games strategy.
As part of a new nostalgia-driven strategy, Pizza Hut is focusing on arcade games to bring customers back to their shop for dine-in. By leveraging the latest technology, pizza lovers can now play Pac-Man on their pizza box.
Pizza Hut has partnered with Pac-Man for a limited-edition playable Pac-Man box with the help of augmented reality. Pizza lovers have to order a large pizza, then scan the QR code on the pizza box to play the game. Also, Pizza Hut offers an added incentive, where players can win an Arcade1Up Pac-Man game cabinet. To participate in the contest, players have to follow the prompts and share the score on Twitter. Winners will be announced on April 3, 2021.
“Pac-Man’s design and creation was inspired by the shape of a pizza with a slice taken out of it, making this partnership so appropriate for the Pac-Man brand. Pac-Man games and Pizza Hut pizzas occupy a special place in many people’s memories; we’re excited to have the opportunity to create fun memories for a new generation of Pac-Man and Pizza Hut fans through this collaboration.” – Yutaka Fuse, Head of licensing and branding, Pac-Man.
According to Pizza Hut, Pac-Man is only the beginning of Pizza Hut’s new “Newstalgia” campaign, which promises to bring back Pizza Hut’s past favorites.
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