Lightning Launch Social Media AR Effects for Fans During the Playoffs
Social Media AR Effects

Lightning Launch Social Media AR Effects for Fans During the Playoffs

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If you ever wanted to experience what the inside of the Lightning’s locker room tunnel feels like, now is your time to make your wish come true. The Tampa Bay Lightning is releasing the team’s first-ever augmented reality effect on Facebook and Instagram. The timing of the launch couldn’t be better as Bolts continue their quest for the Stanley Cup.

As per the team, the effect is called the Playoffs Portal and has been built using Spark AR in partnership with V, LLC.

“Fans will see crashes of lightning before entering a portal and landing in a 3-D version of the Lightning team tunnel,” the Lightning stated. 

A video montage with highlights of the Bolts games this season will be on loop right as the tunnel door opens. The fans will also be treated with a 2021 Stanley Cup Playoffs message.

“This is a first-of-its-kind AR experience, and we are thrilled to leverage this kind of technology to connect with fans and bring them closer to the excitement of playoff hockey,” said Eryn McVerry, Vinik Sports Group, and Lightning SVP Content & Brand Strategy.

The social media-based augmented reality experience can be accessed multiple times at different locations as the Bolts are currently on the road towards their quest. In addition, it will automatically update to provide the fans with new experiences to cheer for the team.

You can even experience the in-person interaction of the AR effect during the postseason alongside the Tampa Riverwalk.

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