To recognize achievements in storytelling across interactive, immersive, and new media formats, the Peabody Awards announced the expansion of its existing list of categories.

Domains such as gaming, interactive journalism, virtual reality, augmented reality, social video, interactive documentary, transmedia storytelling, and more are expected to be included by the organizers of the Peabodys, based at the Grady College of Journalism and Mass Communications at the University of Georgia.

The organizers also announced the formation of the Peabody Interactive Board to cater to new honors, which will be rewarded to “legacy media projects that demonstrate the depth of these new formats, emphasizing the foundational standards for future award winners and highlighting stories that have helped define the digital and interactive genres.”

The announcement on the winners will be made in the fall. These categories will follow a different submission calendar and ceremony than the traditional awards.

“New storytelling techniques and advancements in technology are surpassing the confines of traditional media. Creators are pioneering new methods to tell powerful stories and reach new audiences, and the achievements are extraordinary. With the introduction of digital and interactive media as its own distinctive category, we’re thrilled to be recognizing groundbreaking and important narratives in these digital spaces,” the announcement said.

The Peabody Awards are currently awarded for entertainment, documentary, news, podcast/radio, arts, children’s and youth, public service, and multimedia programming. The winners for the 2020 calendar year were announced last week.

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