HBO Max is collaborating with the award-winning creative studio and digital agency, Little Cinema, to create the Finding Magic Mike AR Experience to celebrate the show’s premiere. The web-based augmented reality activation will enable the show’s fans to participate in the ‘Magic Mike Live’ action from across the world.
The AR experience uses exciting tech to bring Magic Mike’s steamy dance moves and rock-hard abs to the viewers’ homes. The users can pick dance moves and routines from the show’s real-life contestants to create their own personal ‘Magic Mike Live’ performance.
Little Cinema worked closely with HBO Max to utilize a selection of the show’s assets and capture volumetric footage of the show’s contestants to create an authentic representation of their iconic moves and characteristics.
“Augmented reality is an exciting and innovative way to bring our world-class programming into fans’ homes,” said JP Mallo, VP of Originals Marketing at HBO Max. “‘Finding Magic Mike’ is a fun and charismatic show, so we saw it as the perfect opportunity to first utilize this AR technology and creativity with Little Cinema. We feel we’ve hit the nail on THE HEAD with this one, and we can’t wait to see how fans react.”
“‘Finding Magic Mike is the perfect opportunity to take the themes and heart of a series and reach fans through an interactive and dynamic AR experience,” said Chris Schuett, COO of Little Cinema. “HBO Max saw our vision and allowed us the access to show talent, choreography, and key assets that make this truly special and will put you and your friends in the front row at the show. AR allows us to tell a story that is unique to Finding Magic Mike, and with the tools available via 8th Wall and the team at POWSTER, we feel we did just that.”
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